Dan Pye Voice Over Artist

Script Writing and Copywriting

HomeScript Writing and Copywriting

With over 14 years experience in from freelance to full time employment in Commercial Radio with heavy focus on in the Commercial team, with script writing, and copywriting, I can decode your brief for your client to create a compelling advert, designed bespoke to your clients needs! I have been trained and worked with some of the most well established individuals in the industry.

Please submit your brief in as much detail as possible to [voiceovers at danpye dot com] or use the form below, please use bullet points and paragraphs to make the objectives of your clients needs clear. Please include your clients needs, and key benefits, with identifies areas of opportunity. An example of layout would be;

Client Name;

Client Background (e.g. history, what are they famous for? any desires they have?);

Current advertising;

Identity (if they have one);

What need; (e.g. what does the customer want that the client is selling?)

Why need; (e.g. why does customer need product or service etc)

When need; (e.g. when should customer be called to action?)

Where? (e.g. online, in store etc)

Any further details;

General script turn around is within 24 hours, although if you need more rapid service please call me on 07519 556 248.

BRIEF EXAMPLE

Client Name; Jeffs Plumbing

Client Background; Jeff has been a plumber for 30 years, and characteristically sings while he plumbs. He specialises in boilers, but thinks he want’s to install bathrooms.

Current advertising; Small classified ad in Norhtern Echo

Identity (if they have one); Jeff has a wrench on his van.

What need; (e.g. what does the customer want that the client is selling?)

Jeff want’s to get calls from new clients, wishing to have new bathrooms fitted.

Who need; (demographics, person requiring service)

Jeff identifies people around 30s, women, looking to change their bathroom.

Why need; (e.g. why does customer need product or service etc)

Customers should get Jeff around to quote their bespoke bathroom fitting, because he is a well experiences plumber, with great prices, and no hidden costs.

When need; (e.g. when should customer be called to action?)

Jeff is ready for people to call him now

Where? (e.g. online, in store etc)

Customers should contact Jeff via his new website; www.jeffsbathrooms.co.uk

Any further details; Jeff has a dog called spike and likes jazz music.

SCRIPT EXAMPLE

[sfx; empty bathroom, dripping tap]

[fvo; gloomy and disgruntled] – “This bathroom has seen better days, bath time is supposed to be a time to unwind and relax and all I get is the sound of a dripping tap!”

[sfx; sparling noise, male whisling in the background]

[music – light jazz]

[fvo; brighter] – “That’s until I visited Jeffsbathrooms.co.uk! With a whisle and whirlwind of professional expertese, Jeff came to visit, quoted me instantly, with no scary hidden costs dripping away funds”

[satisfying sigh]

“just like my dripping tap! Visit Jeffsbathrooms.co.uk today and create your personal space of tranquility.”

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